A Conversation with Breanne Wood of Wall Craft & WHJ Editor-in-Chief, Laurenz Busch
In Conversation spotlights the people shaping how the Mountain West lives, builds, and designs. Through candid conversations with creatives, craftspeople, and business owners, Western Home Journal explores how thoughtful design takes shape in real homes and real communities—providing insight into process, perspective, and the personal stories behind the work.
Breanne “Breezy” Wood is a Bozeman native and co-founder of Wall Craft, where she leads the showroom and client experience. With a background in fine art, design, and client services, she helps homeowners and design professionals select paint and wallcoverings that feel intentional, elevated, and livable.
Founded by Breanne and her husband, Chris Wood—a career wallcovering installer—Wall Craft is a Bozeman-based paint and wallpaper showroom and design resource. As the local Farrow & Ball retailer and with a curated library of boutique wallpaper brands, Wall Craft bridges inspiration and installation, guiding clients from concept to completion with expertise and care.
Breanne, this is an incredible space. Tell us a little about Wall Craft and your background.
Breanne Wood: I grew up in Bozeman—my grandfather actually managed the Sherwin-Williams here years ago, which feels full-circle. I have a background in music, and my dad is a graphic design professor, so I’ve always been around art and design. My husband has been installing wallpaper for over 20 years, and during COVID, his business really took off. When this space became available in the Cannery District, we jumped in. It’s become a family-run business, and it’s been exciting to grow alongside Bozeman’s design community.
You offer essentially everything someone needs to wallpaper or paint their home, but in an intimate, boutique setting. What’s so unique about Wall Craft’s approach compared to a typical paint or wallpaper store?
BW: We take a holistic view of space. It’s not wallpaper versus paint—it’s how walls, floors, furniture, lighting, and finishes all work together to create a space that feels intentional and functional. We help people think through how they want to feel in a room and choose finishes that support that feeling.
How are you using this space to inspire your clients? What can they expect when they first meet with you?
BW: I meet people wherever they are in their process. Some come in ready to make decisions and leave with what they need that day. Others are here for inspiration or curiosity, especially around wallpaper. A lot of people still think wallpaper is a trend that “came back,” but it never really went away. What’s changed is the quality of materials and the range of substrates, which makes wallpaper more durable, more approachable, and more versatile than ever.
What’s happening in the world of wallpaper today? Why is it so popular again?
BW: Wallpaper is having a moment because it’s never been more versatile or well-made. Today’s options range from approachable, beautiful patterns to highly specialized wallcoverings with incredible texture and depth. You can get finishes that feel plaster-like, linen-soft, grasscloth-inspired, or mural-scale—often with more consistency, faster installation, and a wider range of looks. It’s an easy way to bring personality and dimension into a room in a way that paint alone can’t.
“WE TAKE A HOLISTIC VIEW OF SPACE. IT’S NOT WALLPAPER VERSUS PAINT, IT’S HOW WALLS, FLOORS, FURNITURE, LIGHTING, AND FINISHES ALL WORK TOGETHER TO CREATE A SPACE THAT FEELS INTENTIONAL AND FUNCTIONAL.”
For homeowners who remember wallpaper as difficult, what’s changed?
BW: The adhesives are better, wall prep is better understood, and the materials themselves are more forgiving. Because we work with an installer’s lens, we guide clients on the right paper for the right space and the proper preparation, so the finished result looks beautiful and performs well over time.
I’m envisioning wallpapered powder rooms, home offices, or dining rooms. Where are you seeing clients use wallpaper most right now?
BW: Everywhere. One of my favorite trends is wallpapered ceilings.
The fifth wall.
BW: Exactly. Grasscloth ceilings, in particular, add so much warmth and make a room feel cozy. I’m also seeing a move away from single accent walls. Instead, people are embracing full-room treatments and color drenching, using the entire space as a canvas. Texture, furniture, and materials become focal points rather than just one feature wall.
Sounds incredible, but it can also feel like a commitment. How do people take risks without it feeling tacky?
BW: I love when people take risks with wallpaper. Our collections are curated to stay elevated, even when the designs are bold. Often the risk is more about substrate than pattern—murals on grasscloth, dyed cork wall coverings, or gilded surfaces. Those materials create drama and texture while still feeling refined and intentional.
How should someone start thinking about wallpapering a room in their home?
BW: Start with how you want to feel in that space. A powder bath might be a place to take a bold risk and make a statement. A den might need to feel warm and cozy. A home office might need to feel bright and open. Wallpaper can shape the emotional tone of a space in a way that paint alone often can’t.
You work with notable vendors like Holly Hunt, Carlile Co., and Phillip Jeffries. Who else?
BW: We work with Assemblage, Maya Romanoff, Romo Schumacher, Cole & Son, the Kravet family of brands, Lee Jofa, Thibaut, Coraggio, and Armani Casa. We also represent Milton & King, which offers more accessible price points while doing really innovative work with substrates.
You also exclusively sell Farrow & Ball paint, right?
BW: Yes
Tell me about that—Why is that such a good fit for Wall Craft?
BW: Farrow & Ball is uniquely pigmented—there’s an incredible amount of pigment in each can, which gives the colors real depth and nuance as light changes throughout the day. Their finishes are also unique. Modern Emulsion is what most people use on walls: low sheen, washable, and mold-resistant. Dead Flat is one of the flattest, most durable matte paints available. They also have a highly durable eggshell for cabinetry and even floors, and a full gloss that creates a piano-like sheen on walls, ceilings, and trim. Everything is water-based and far more pleasant to work with than traditional high-gloss paints.
If someone wants to work with you, what does that process look like?
BW: Clients can book an appointment and bring in mood boards or inspiration, which we review together. I’m very up-front about price ranges, so people understand where different options fall. Once we narrow things down, I order samples at no cost to the client so they can see them in their actual space. From there, I provide quantity recommendations and, if they want, a quote for installation. We can handle everything from selection to installation.
Do you offer installation as well?
BW: Yes. My husband has been installing wallpaper for over 20 years. We can handle everything from material selection to installation. I also do site visits to help clients visualize options in their space. Walk-ins are welcome, but appointments are best since I’m often out on site visits or deliveries.
How does wallpapering compare to painting in terms of time and effort?
BW: When done correctly, wallpapering takes about as much care and craftsmanship as painting. With high-quality materials—whether paint or wall coverings—the key is to honor the craft and do it right. The results last longer and feel far more refined.
or someone on the fence about wallpaper, what’s the one thing you’d want them to know before they decide?
BW: Wallpaper today isn’t the fussy, fragile wallpaper people remember. The materials have come a long way, and when you choose the right paper for the right space—and install it well—it becomes one of the most impactful ways to add depth, warmth, and personality. It doesn’t just decorate a room; it defines it.
whj IN CONVERSATION
