“It’s a simple business plan,” claims Bruce Shugart. “When an organization is committed to delivering the highest levels of quality and personalized customer service, it will thrive.” Shane Evans adds, “From the initial meeting through the generations that follow, we focus on the customer’s experience.” Shugart and Evans founded Structural Associates 29 years ago and have followed their successful business philosophy ever since. This diligence has resulted in a portfolio of world- class homes in Aspen, Snowmass, Steamboat Springs, and Vail and has allowed Structural Associates (SA) to team with leading architects, designers, and engineers. Perched along the trout-filled waters of the Roaring Fork River, Structural Associates’ central operations support a highly talented group of professionals. The team includes dedicated superintendents and project managers, as well as high-quality framing and trim crews, mill shop craftsmen, maintenance personnel, and a full-service administrative staff. At a time when other general contractors are becoming “construction managers,” SA is proud to remain a builder that offers the option of using its own crews. Structural Associates believes their organization is sized right and balanced to provide experience, buying power, and financial stability, while delivering personalized customer service through the involvement of one of the firm’s principals on every project. SA’s strength is apparent, with hundreds of years of combined experience building groundbreaking designs with cutting-edge technologies and materials. Their longevity has allowed SA to form lasting bonds with its clients and trade partners and has helped to establish a vast network of technical resources and supplier relationships. Still, no detail is too small. The staff possesses a tenacity to find the right material at the right price and is meticulous in researching and testing new products and techniques. “We’re part of a team,” says Mike Simpson, Project Manager, “We strive to bring value-oriented options forward from start to finish. The overall size of the budget is often irrelevant when you’re focused on the details and finding the best solution for each and every issue.” It’s this attention to detail, whether related to the specifications of the build or to picking up the client at the airport with right coffee in hand, that seems pervasive within SA. At Structural Associates, the team understands the details of construction. Part of this knowledge comes from the skills they have developed building their own pieces of fine art. The SA headquarters contain a fully equipped mill shop to produce high quality cabinets, custom furnishings, doors, paneling, and other works to fulfill their clients’ desires. Moreover, SA understands the details because they maintain the homes they build for life. “Our dedicated maintenance staff offers the ultimate in customer care,” notes Bobby Peters, Manager. “We’ve been researching what works best since 1982 and we leverage our lessons on every project we undertake.” The company’s service shines bright as its staff continues to maintain the vast majority of the homes they have built.
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