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By Sarah Ericson
While building and maintaining a house, owners are presented with a multitude of material options. From the smallest nail to entire heating and cooling systems, each choice affects the daily operation and the long term durability of the structure’s lifespan. For over 30 years, Miley Roofing has made one material selection easy for homeowners in the Wood River Valley, because selecting roofing material determines the safety and security of everyone and everything inside the home.

ROOFING IN THE RUGGED MOUNTAIN WEST
Troy Quesnel, owner of Miley Roofing, is proud to offer an array of options for Idaho’s extreme four season climate. Here in the Rocky Mountain West that is no small feat, as plenty of snow, ice, hail, wind, fire, and harsh sun is the rule rather than the exception. “We only use what performs well in this climate, and CeDUR synthetic roofing products stand out as the premier aesthetic choice for clients seeking durable protection and a natural style,” says Troy.


With over three decades of experience in and around Sun Valley, Miley has provided for environmental needs and evolved with the architectural trends. From traditional log homes to the emergence of mountain modern and a blending of transitional mountain rustic, Miley continues to offer product lines that meet the needs of cutting edge design evolution. Metal often complements a mountain modern build, while natural wood shingles honor traditional styles. But as fire season has increased in intensity and residential building has expanded into heavily wooded terrain, natural fiber roof materials have become a liability or have been banned outright in an increasing number of communities. That’s where CeDUR comes in.
SYNTHETIC SHAKES SET THE HIGHEST INDUSTRY STANDARDS
CeDUR Synthetic Roofing Products were developed in Colorado at a time when fire safe community building was a new concept. As builders, manufacturers, and insurance companies began collaborating to develop more resilient and durable materials, CeDUR emerged as an early leader in fire resistant roofing material. “Our first CeDUR roof was installed in 1998 and that roof is still standing, evidence of our product’s proven longevity,” says CeDUR Sales Director Konrad Bolowich. “We are constantly testing and innovating our product lines with rigorous twice yearly certification by QAI Laboratories, an independent third party organization serving the building industry,” he adds. And because CeDUR handles 100% of the sourcing, production, and sales from their state of the art manufacturing facility in Aurora, Colorado, they maintain complete oversight of their supply chain, product development, and quality control. As a result, CeDUR continues to achieve two of the highest industry standards: Class 4 Impact Rating and Class A Fire Rating.

“We only use what performs well in this climate, and CeDUR synthetic roofing products stand out as the premier aesthetic choice for clients seeking durable protection and a natural style.”
–Troy Quesnel, Owner, Miley Roofing
Over the decades, CeDUR’s distribution has expanded worldwide, demonstrating that its application is global for an array of climates and design traditions. Here in the Wood River Valley, its appeal is undeniable for sophisticated tastes that blend modern and classic architecture. “CeDUR shakes are the best fit for clients looking to balance warmth with modernity. Contemporary trends come and go, but CeDUR’s traditional aesthetic is lasting and can make any style feel like home,” says Konrad.
A PARTNERSHIP BASED ON QUALITY, TRUST & PROTECTION
Miley has five crews that handle new construction builds and reroofing projects. Two of those crews are dedicated to CeDUR installations exclusively. “My team is what makes Miley roofing successful,” says Troy. “They have a passion for their work and they put their hearts and souls into every job. Jimberly Rooney, our Operations and Sales Manager, is amazing at orchestrating everything, and our crews are dedicated to doing the hard work at the highest level. I measure our success by the number of referrals we get. The value of the CeDUR product is unparalleled and the quality of workmanship from our whole team earns the respect of our customers.”



“Our first CeDUR roof was installed in 1998 and that roof is still standing, evidence of our product’s proven longevity. We are constantly testing and innovating our product lines with rigorous twice yearly certification by QAI Laboratories, an independent third party organization serving the building industry.”
–Konrad Bolowich, Sales Director, CeDUR
The CeDUR team is equally devoted to their customers, both the homeowners and the contractors. Their hands on mentality is demonstrated with toptier partners like Miley Roofing. “Miley is a ‘Main Street’ business, and as a Made in America brand, we value relationships that support local economies, push the industry forward, and improve the life expectancy of homes. We share a core set of values and it makes Troy and his team a pleasure to work with,” says Konrad. CeDUR Marketing Director Jason Hyland adds, “Miley is a phenomenal partner. They are a trusted roofing solution because they’re invested in giving homeowners long term peace of mind.”

“Miley is a phenomenal partner. They are a trusted roofing solution because they’re invested in giving homeowners long term peace of mind.”
–Jason Hyland, Marketing Director, CeDUR
CeDUR synthetic shakes are the only product of its kind that does not require a special fire resistant underlayment to achieve its fire resistance. And because of CeDUR’s high insulation value, the home is able to operate more efficiently with minimized heat loss. The partnership between Miley Roofing and CeDUR Synthetic Roofing Products provides the safety, security, and serenity that homeowners deserve. “Fire prevention is family protection,” says Konrad. “The team at CeDUR is dedicated to supporting contractors like us who are installing their product, and we are equally dedicated to the people living under our roofs,” says Troy.
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